How Did I Miss This Before?

The latest ads for Windows are not ads for Windows. The latest ads are for "The world of software and devices that run on Windows." Mind you, that is pretty much the same world as for the Mac OS and Linux, but who's counting, right?

Not to long ago, Microsoft used the "Where do you want to go today?" tagline to represent the operating system itself in ads. The idea was that Windows offered something to users. Now, however, the message is that it is third-party things, not the OS, that is great.

Is Windows headed for the trash bin? Oops. Sorry, that would be the recycling bin under Windows.